You use articles as link building tools by submitting your articles to the top article directories, in the category that is relevant to your topic. Over time your articles will be read and  pick up by others and display in their websites.


Usually you just put links to your main site page. A better strategy will be to put links to a few inner pages of your site from within the article text. Of course, your site's inner pages must be relevant to the article topic. This will help spread the link popularity you receive throughout the site. This is known as deep linking and is one of the ways search engines use to evaluate the value of links.

You should also use different articles for different purposes. For example, you can have one article promoting your main website and another promoting your new e-book or report. You can write another article with links to your newsletter sign-up page. The objective is to drive readers to the different areas of your website specifically to the money-making areas of your site.

You should also consider using an article submitter to quickly publish your articles to hundreds of websites. Most of the article directories have this service. Here is one that we have often used. It's free, simple and very easy to use. For more information, you can check out this link

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