Day 11- Your Marketing Campaign
 
This is the most important aspect of your Internet business. To be successful and to increase your income you must let everyone know about your business.
 
This business needs a lot of advertising and where can one get it from? From nowhere except from you. You must let everyone know what sort of business you are in. Let your neighbors know about it, let your friends, relatives and colleagues know about it.
 
You can start off your marketing campaign with some off-line methods. Remember you must do your part...because
 
ACTIONS LEAD TO GREAT SUCCESS!
  
 
 

Off-line Marketing Methods

1. Business Card
 
You can create your own business card and give out this card to friends, family members, co-workers, associates, etc. Use your own creativity. If you don't have a printer, write them out on good quality plain paper.

Put your business card in every outgoing piece of mail you send out  (like electric bills, water bills, NetFlix/Blockbuster DVD returns, etc.).

Leave your business card with your bill/tip each time you dine out at a restaurant.

Whenever you take a taxi or ride public transportation, "forget" one of these business cards on the seat before you exit.

Post your business card on public bulletin boards in your area grocery stores, fitness centers and gyms, college student unions, laundromats, and anwhere else that has boards for public postings.

Insert one of these business cards in books about entrepreneurism, starting your own business, etc. at your local bookstore(s). When the book is purchased or browsed, your card will be found by someone who will likely be interested in the SFI business opportunity.

If you work in a large office where a converstation about a sideline home business won't get you in trouble, consider putting a picture of the SFI logo for your desk. When you co-workers ask you about SFI, hand them your business card.
 
Make Your Own Business Card
    
You can save a lot of money if you use your creativity and make your own business card instead. Follow the format above. Include your referral URL or your business e-mail address in your card. Use your printer to publish them.

If you don't have a printer, you can write your text on pieces of good quality paper. Use your best handwriting effort. Just be neat and legible and use only 2 or 3 colors the most. Don't be too fancy. They won't cost a lot but they can be very effective in your promotion.
 
Go to the Affiliate Store and have a look at the X-Card. You can emulate this card when you create your own business card.
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SFI has specially printed business card called X-Card.
https://www.sfimg.com/AffiliateStore/Item.sfi?id=3183
    
NBP X-Card is for promoting the Network Builder Program/recruiting affiliates. These credit-card-sized X-Cards sport a glossy, full-color front-side featuring an SFI affiliate hugging a laptop computer emblazened with the SFI logo. Side two is printed in two colors (black and blue).

The ad copy reads:

Learn how to start earning money working at home part-time on your computer. With this special card, you can join the company leading the "Internet income revolution" and get a FREE Website, a FREE course - $295 value - that will teach you everything you need to know to create a profitable online business, and much more. All with no obligation.

To use your X-Cards, just print or stamp your SFI ID number in the gray box located on side two. Then distribute your cards per those outlined on the NBP Marketing Methods.

Recipient of your cards will go to the SFI Website where they will be asked to enter the card's serial number and your SFI ID number. Upon entering these two numbers, information on SFI is provided and they can sign up immediately as an SFI affiliate (with you as their sponsor). You will receive an email notification each time one of your cards generates a new affiliate sign-up.

This X-Card can be purchased from the SFI or you can make your own card.
      
 
 
 

  
2. Postcards
 

These NBP 4"x6" postcards sport a glossy, full-color front-side featuring an SFI affiliate hugging a laptop computer emblazened with the SFI logo. Side two is black and white.

To use the postcard, just...

    1. Print or stamp your SFI referral link in the box located on side two.

    2. Address the card (either by printing your recipient's name/address or by affixing a mailing
        label).

    3. Add a postcard-rate postage stamp and drop in the mailbox.
    
    Note: Make your own postcards if you prefer not to spend any money. 
 

  
   
3. Create your own fliers.

Print your own fliers. Distribute or post them on bulletin boards. You can get your fliers from the Resources center.